How can a small local business with no marketing budget use...

Good marketing is doing this well.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Prime Day is back July 8-11, with double the days and millions of deals - About Amazon

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

People

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Does any unofficial Roman Catholic card exist in the world to play? In Italy, Rome & the Vatican City, can practising Catholics get any discounts as a tourist, & / or privileged admission to certain sights, with different rules for non Catholics?

Processes

Perception

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

New study uncovers surprising physics of 'marine snow' - Phys.org

Price

Place

Product

Her Estranged Mother Caused Her Years Of Pain, So When Her Mother Reached Out About A Kidney Transplant, She’s Left With A Difficult Choice - TwistedSifter

How can a small local business with no marketing budget use social media to attract more customers?

Read also: